Our approach

We’re proud of what we’ve built, and the countless ways we’ve connected people with food, everywhere. And now, we can’t wait to make it even better...

Our vision

Our vision

We’re bringing together everything that’s great about food. Connecting over 19 million customers with over 74,500 Restaurant Partners serving over 100 different cuisine types, we’re working hard to deliver our vision to create the world’s greatest food community.

Our purpose

Our purpose

Our purpose sits at the heart of everything we do and that’s to make food discovery exciting for everyone, whether it’s by giving our customers more choice than anywhere else, or by supporting our Restaurant Partners to get more out of their business.

Our values

Driving more choice for more occasions

Driving more choice for more occasions

As well as adding a greater selection of restaurants and more cuisine types, we also aim to increase mealtime choices to cater for all takeway occasions - breakfast, lunch and dinner.

Developing industry-leading technology

Developing industry-leading technology

We believe in continuous innovation as well as getting the basics right so that our service remains the most convenient, relevant and reliable.

Just Eat is built on relationships

Just Eat is built on relationships

The many, the few, the you: every individual matters, and we use every opportunity to make things personal and fair for everyone. We listen to understand, not just to reply.

Our strategic initiatives

Our strategy is focused on three interlinking pillars which work both individually and collectively to drive our vision of creating the world’s greatest food community and being market leader in each country in which we operate.

1

Improving the consumer experience

We continue to innovate our customer offer, harnessing new technology and bringing Just Eat access to even more devices.

2

Bringing greater choice

Choice across the sector has continued to expand as we add more great, local restaurants as well as global brands. Our model allows us to add restaurants that do their own delivery, as well as those that require third party couriers.

3

Driving channel shift

In the majority of markets, the shift from telephone to online ordering is still in its early stages, which offers significant opportunity for future growth.