Our approach

We’re proud of what we’ve built, and the countless ways we’ve connected people with food, everywhere. And now, we can’t wait to make it even better...

Our vision

Our vision

We’re bringing together everything that’s great about food. Connecting over 19 million customers with over 82,300 Restaurant Partners serving over 100 different cuisine types, we’re working hard to deliver our vision to create the world’s greatest food community.

Our purpose

Our purpose

Our purpose sits at the heart of everything we do and that’s to make food discovery exciting for everyone, whether it’s by giving our customers more choice than anywhere else, or by supporting our Restaurant Partners to get more out of their business.

Our values

Driving more choice for more occasions

Driving more choice for more occasions

We live for the joy side of life. The right food for every moment. We cherish the love our Restaurant Partners put into their cooking. We are all about the enjoyment our Customers get from eating. It is the smiles that make it worthwhile. What drives us is building more excitement, quality, fun and laughs into everyday food occasions, because food makes people happy.

Developing industry-leading technology

Developing industry-leading technology

Everything can be made better. With clear direction, a relentless attitude and non‑stop innovation, we impact the things that matter most – more choice, fresh experiences and new connections. We focus on getting things done, at pace, and with a laser-like focus. All so that people and restaurants discover more of each other, and the bar is constantly raised for everyone.
Just Eat is built on relationships

Just Eat is built on relationships

Just Eat is built on relationships with people. The many, the few, the you. Every individual matters and we use every opportunity to make things personal and fair for everyone. We listen to understand, not just to reply. Respect comes as standard – for our Customers, Restaurant Partners and each other – and that is how we build positivity in all our relationships and create new ones.

Our strategic initiatives

Our strategy is focused on three interlinking pillars that work individually and collectively to drive future growth and provide an unbeatable takeaway experience for both our Customers and Restaurant Partners.

1. Improving Customer experience

We continue to innovate our customer offer, harnessing new technology and bringing Just Eat access to even more devices.

2. Bringing greater choice

Choice across the sector has continued to expand as we add more great, local restaurants as well as global brands. Our model allows us to add restaurants that do their own delivery, as well as those that require third party couriers.

3. Building our brand to drive channel shift

In the majority of markets, the shift from telephone to online ordering is still in its early stages, which offers significant opportunity for future growth.